Free
$0
Up to 250 contacts for sending and 500 emails per month. No credit card required.
ECOMMERCE EMAIL · PRICING CHECKED SEP 18, 2026
Omnisend Pricing 2026
For a small ecommerce list, the main decision is whether the permanent Free plan is enough or whether higher sending volume, Pro features and the current starter discount justify upgrading.
Standard
From $16/mo
For growing stores that need more email volume. Paid pricing scales with billable contacts.
Pro
From $59/mo
Unlimited email. For newer subscriptions, SMS is a Pro add-on with separate volume pricing.
Current starter offer
30% off the first three months when paid upfront
Omnisend's current 2026 pricing documentation says a first-time paid subscriber can choose the three-month upfront option and receive 30% off that initial period. The documented examples are Standard at $11.20/month and Pro at $41.30/month for those first three months. Billing returns to the normal price afterward unless another plan is selected.
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Learn more →When Free is enough
- You are testing Omnisend before committing money.
- Your active sending audience can stay within 250 contacts.
- 500 emails per month is enough for your current cadence.
- You mainly need email, forms and automation rather than SMS.
When to consider paid
- Your billable audience or monthly email volume exceeds the Free limits.
- You need more predictable campaign capacity as the store grows.
- You need Pro-only capabilities such as current SMS access for newer subscriptions.
- The three-month starter offer materially lowers the cost of a real launch test.
Pricing watch-out
Your real bill depends on billable contacts
The $16 and $59 figures are starting prices, not a promise that every account will pay those amounts. Omnisend scales paid pricing with billable contacts, so check the live calculator before upgrading. List growth from forms, checkout and integrations can increase the billable audience over time.
SMS changed in 2026: for customers subscribing to a paid plan on or after May 4, 2026, SMS is available on Pro as an add-on rather than being included in the base subscription. Current US/Canada volume pricing starts at $0.007 per SMS according to Omnisend's help documentation.
Need stronger on-site pop-ups and capture?
Omnisend is the lower-risk start for a small list because it has a permanent Free plan. Privy is worth comparing when pop-ups, displays and on-site capture are the main job.
Omnisend vs Privy: free plan, trial & pricing →Compare before you upgrade
If your priority is a longer time-limited trial rather than a permanent but tightly capped free tier, Moosend is worth comparing. For a closer ecommerce match, compare Omnisend directly with Klaviyo before moving a live list.
Sources
Pricing, plan limits, the starter discount and current SMS rules were checked against Omnisend's official pricing and help documentation on September 18, 2026. Final pricing depends on billable contacts and the terms Omnisend shows at signup.
Pricing, limits and promotions can change. Verify final terms on Omnisend before purchase.
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Related email-marketing comparison
EmailOctopus vs Omnisend: free limits, ecommerce focus and buyer fit →
Verification & sources
Last verified
September 11, 2026
Sources checked
Software details and prices can change. Verify final terms on the vendor site before purchasing.
Practical value
Problems it can help solve
These are workflow problems the tool's documented capabilities can help address. COSHUMA does not promise a specific business result.
- ✓Ecommerce stores need email, SMS and web-push campaigns tied to customer behavior instead of sending the same message to every subscriber.
- ✓Merchants need repeatable welcome, abandoned-cart and post-purchase automations so routine lifecycle follow-up does not depend on manual sends.
- ✓Growing stores need forms, segmentation, campaign reporting and store integrations in one workflow so list growth, targeting and performance review stay connected.
Service ideas
Ways to make money with this tool
Use the tool to create a service, workflow or deliverable someone may pay for. These are use-case ideas, not income guarantees.
Set up ecommerce lifecycle automations
Difficulty: Intermediate · Starting cost: Free/paid
Example deliverable: Configured welcome, abandoned-cart and post-purchase workflows using client-approved copy, timing and store events, plus a QA checklist
Deliver campaign and segmentation setup
Difficulty: Intermediate · Starting cost: Free/paid
Example deliverable: Client-ready audience segments, signup forms and an email campaign template with consent, brand and deliverability checks documented
Offer recurring ecommerce messaging optimization
Difficulty: Advanced · Starting cost: Paid
Example deliverable: Monthly review of observed campaign, automation and list metrics with prioritized tests and implementation notes, without revenue guarantees