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Email marketing · automation · CRM

ActiveCampaign Pricing & Buyer Guide 2026

ActiveCampaign is best evaluated as an automation platform rather than a simple newsletter sender. Pricing scales with contact volume and tier, so the right decision depends on how sophisticated your automations, segmentation and AI-assisted workflows need to be.

Starts at $15/mo 14-day free trial No credit card 1,000+ integrations
Start the 14-Day Free Trial → Check live pricing
Buyer Decision Box

Choose by automation depth, not just the starting price

ActiveCampaign's live pricing is contact-dependent. The official FAQ currently states a $15 starting price for fewer than 1,000 contacts; use the live calculator for your exact list size.

Starter
Light automation
Email marketing, Active Intelligence with limits, limited segmentation and up to 5 actions per automation.
Plus
Best middle tier
Unlimited automation actions, standard segmentation, landing pages and broader CRM/ecommerce integrations.
Pro
Optimization teams
Advanced segmentation, predictive and conditional content, attribution and conversion tracking, and more users.
Enterprise
Scale + governance
Premium segmentation, SSO, custom objects, larger user allocation and dedicated account support.
Lowest-risk test: use the 14-day trial with a representative contact sample and build one real automation. Check segmentation, reporting and CRM fit before importing the full database or paying for a larger contact tier.

Choose ActiveCampaign when…

  • ✓ Your workflows require branching and multi-step automation rather than basic newsletters.
  • ✓ Marketing and CRM signals need to drive the same customer journeys.
  • ✓ Segmentation and lifecycle messaging matter more than the cheapest entry price.
  • ✓ You want AI-assisted campaign and automation tools inside the same platform.

Compare alternatives when…

  • • You only send occasional newsletters and need the lowest possible monthly cost.
  • • Your contact database is large but automation requirements are simple.
  • • You need a dedicated outbound-sales sequencer rather than lifecycle marketing automation.
  • • You need a fully free long-term plan instead of a time-limited trial.
Compare before buying

Relevant alternatives on COSHUMA

HighLevel

Compare if agency CRM, funnels and client management need to live in one suite.

 Moosend

Compare for a more focused email-marketing and automation buying decision.

 Reply.io

Compare when outbound sales engagement is the primary workflow.
Decision path

Test one real automation before choosing your paid tier

The most useful trial is not a feature tour. Import a small representative segment, build the workflow you actually need, and compare the required tier against your contact count.

Try ActiveCampaign Free for 14 Days →
Product and trial facts checked against ActiveCampaign's official pricing, FAQ and marketing-automation pages on September 8, 2026. Final contact-based pricing can change; verify the live calculator before purchasing.
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Verification & sources

Last verified
September 1, 2026
Sources checked
activecampaign.com

Software details and prices can change. Verify final terms on the vendor site before purchasing.