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COSHUMA Shopify pricing guide
BUYER GUIDE · CHECKED SEPTEMBER 7, 2026

Shopify vs Privy

This is not a normal either-or comparison. Shopify is the commerce platform that runs your storefront, catalog, checkout and operations. Privy is a growth layer for email, SMS, pop-ups and onsite conversion. A new store usually needs Shopify first; Privy becomes relevant after there is traffic and a list to grow.

COMMERCE FOUNDATION

Choose Shopify when you need the store itself

  • ✓ Hosted online storefront, products, checkout and inventory.
  • ✓ Sell online, in person, on social and in supported AI shopping surfaces.
  • ✓ Core plans scale from solo operators to larger teams and international operations.
  • ✓ Best first purchase when you do not yet have a working commerce platform.
Current US entry offer
3 days free, then $1/month for 3 months. Yearly pricing currently starts at $29/month for Basic.
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Start Shopify →
RETENTION & CONVERSION LAYER

Choose Privy when the store exists and growth is the bottleneck

  • ✓ Email and SMS campaigns plus automations.
  • ✓ Pop-ups, displays, targeting and segmentation for list growth.
  • ✓ Integrates with Shopify and other ecommerce platforms.
  • ✓ Unlimited email sends are included on the current email plan.
Current public entry pricing
Email starts at $30/month. Privy currently advertises a 15-day free trial with no credit card required. Pop-ups & Displays only starts at $24/month.
View Privy Pricing →

Fast decision: what should you pay for first?

No store yet

Start with Shopify. Privy does not replace the storefront, product catalog or checkout layer.

Store works, traffic leaks

Test Privy when you need email capture, lifecycle campaigns, SMS or onsite conversion tools.

Growing ecommerce stack

Use them together only when Shopify is already operational and Privy's extra monthly cost is justified by measurable list or conversion growth.

Building a new store? Validate Shopify before adding another paid tool

Publish a real product, configure checkout and test the buying flow first. Add retention software only after traffic makes the need visible.

Try Shopify →
Sources checked: Shopify official pricing and Privy official pricing. Pricing and trial terms were re-checked on September 7, 2026.