| Free access | Free plan · no card required | Free plan | Create the same 8–10 slide buyer deck before upgrading. |
| Creation focus | Presentations, documents, websites, social posts and images | Broad visual design across presentations, social, video, print, docs, websites and more | Choose the workflow you will repeat weekly, not the one-off feature demo. |
| Free-plan signals | Up to 10 slides per prompt; PDF/PPTX import; PDF/PPTX/PNG/Google Slides export | 1.6M+ templates, 5 GB storage and limited AI usage on the current pricing page | Measure editing time, export quality and how much manual cleanup remains. |
| Paid-plan direction | Brand removal, higher AI use, premium models, custom branding, analytics, domains and API | Premium templates/assets, more AI, larger storage, brand kits, collaboration and approvals | Upgrade only when a paid capability removes a real bottleneck. |