Instapage free trial & pricing
Instapage gives Create and Optimize users a 14-day trial, but this is not a no-card trial. The main buying decision is whether its landing-page workflow and conversion testing justify the paid plan you select before the trial begins.
Check Instapage pricing →This Instapage CTA is an official non-affiliate link. COSHUMA has not verified an account-specific Instapage referral URL.
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Learn more →Trial billing checklist
- Trial length: 14 days for Create and Optimize.
- Credit card: required at signup.
- Trial traffic limit: 2,500 unique visitors.
- If the trial ends without cancellation, the selected paid plan is charged.
- Reaching the trial traffic limit can end the trial early and transition the account to the selected subscription.
Current public plans
Create
$99/mo
$79/mo annual billing reference
Builder, AI content, reusable blocks, forms, contacts, email and collaboration.
Optimize
$199/mo
$159/mo annual billing reference
Adds server-side A/B testing, DTR, scheduling and multi-step forms.
Convert
Custom
Enterprise personalization, heatmaps, advanced publishing and services.
When Instapage makes sense
Instapage is strongest when paid-campaign landing pages, collaboration and experimentation are part of the same workflow. If you mainly need a simpler page builder, compare alternatives before committing to the post-trial price.
Evidence checked September 14, 2026 against Instapage's official pricing and trial FAQ. Prices and trial conditions can change; verify the checkout screen before entering payment details.